Let's face it, very few of us really like sales. In fact, I don't think anyone I have every met who runs a business went to college to major in sales. It's probably why so many businesses suffer from a lack of sales.
And if you think you can just side step this part of your business, think again. I have seen dozens of entrepreneurs try to hire themselves out of the sales position before they got a handle on it themselves. Some were successful until the sales team they built disintegrated and they were left high and dry. And since they never learned how to sell themselves, there was no one to pick up the baton and keep them in the race while a new team could be assembled. Remember, people are great until they are not. That goes for any part of your business. So it's imperative you have systems in place for teams to follow, the know-how to execute those systems yourself when left in the lurch or at least a solid contingency plan when the proverbial shit hits the fan.
In this episode I take a deep dive into the five ways business owners are being held hostage by their own sales process. I will cover the following:
- How the new shiny object syndrome is slowing you down
- Why sales isn't a popularity contest.
- How 'winging it' is costing you a lot of money
- Why consistency is so important to your sales process
- How marketing affects the success of your sales process
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