
Are you a B2B service provider or SWaS founder tired of your marketing falling short of predictably profitable results? Then you’re in the right place. Welcome to the Buzzworthy Marketing Podcast, where we transform mundane, underperforming B2B marketing tactics into scaling money-making machines.
Join host Michael “Buzz” Buzinski as he breaks down complex marketing strategies into actionable steps that generate predictable revenue growth for B2B professional service firms, consultants and software with a service (SWaS) companies.
Each episode delivers battle-tested tactics, expert interviews, and real-world case studies that show you exactly how to:
- Cut through the noise and reach your ideal B2B clients
- Build a marketing system that consistently delivers qualified leads
- Transform your expertise into compelling content that drives engagement
- Scale your marketing efforts without sacrificing quality or authenticity
- Leverage the latest tools and technologies to amplify your reach
Whether you’re a seasoned entrepreneur or just starting your B2B journey, you’ll discover practical strategies to elevate your marketing from forgettable to unforgettable. Subscribe now and join the community of forward-thinking B2B leaders who are making their mark in the marketplace.
New episodes drop every Tuesday, packed with insights you can implement immediately to grow your business. Let’s turn your marketing into something truly buzzworthy!
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome and a lack of clarity on the perfectly profitable prospect. With practical examples and battle-tested principles, Buzz reveals why more isn't always better and teases a follow-up episode where he'll share the keys to transforming random visibility into profitable visibility. Don't miss it!
00:00 Effective Marketing Without Overload
03:49 Visibility Challenges: Swiss Army Knife Syndrome
07:04 Profit Margins and Clarity Issues
10:01 Targeted Strategy Boosts Legal Firm's Success
14:10 ”Targeted Visibility for Profitability
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.
