Reputation management is word of mouth marketing for the 21st century. It plays on the well-known fact that people do business with those they like and trust. Online reviews are the main catalyst for both of these factors in reputation management.
On one side: an online review is perceived as an honest insight of other people’s experience with your business, which creates trust.
On the other side: a large number of positive reviews gives the perception that your business is liked by many.
Not convinced? Well, according to research done by Inc. Magazine, 91% of consumers read online reviews and 84% trust those reviews as if they were personal recommendations. With these kind of numbers, reputation management becomes a must-have in your digital marketing mix.
The challenge is getting reviews. People are busier than ever and, unless they have a bad experience, don’t have much incentive to leave reviews. It’s not that they don’t want to; they just need to be reminded and, every once in a while, even incentivized.
Buzzworthy has a solution to better managing and automating your reputation management with Buzzrep. Our fully customizable platform makes it easy for you and your best clients to build the word of mouth you need for your business to thrive.