Search Engine Marketing

Search Engine Marketing (SEM)

46% of the total clicks on Google’s search engine results page go to the top three paid advertising positions. And according to Google, for every dollar spent on Google Ads, business owners earn an average of two dollars. It’s no wonder that businesses spent over 146.92 billion US dollars in 2020 on Google Ads.

Unfortunately, much of Google Ads budgets are spent unwisely because business owners either don’t know how or don’t have the time to optimize their Google Ads account every week. In fact only about 10% of all Google Ads accounts are optimized at least once per week (Google recommended frequency).

Buzzworthy is here to make sure you get more from your SEM spend with our done-with-you and done-for-you options. As a Certified Google Partner, with a specialization in search ads, we are well-equipped to optimize your ad spend for a better return on investment.

Different Types of Google Ad Campaigns

Choosing the right type of campaign for your service-based business

Search campaigns | Search engine text ads

Text ads on Google’s search engine results page (SERP) helps you reach potential clients when they are searching on Google for the services you provide.

Text ads are great for:

Sales and leads: Increasing online sales and signups. Consider using leads if you have a longer sales cycle.

Fast setup: No graphics required, just write gripping text ads with profitable keywords.

Laser focused targeting: Reach prospects actively searching for what you offer.

Display campaigns | Image ads on websites

Google display ads network campaigns reach your target market with visually appealing ads on millions of websites and apps they use everyday. They also allow you to show remarketing ads to new and existing clients.

Display ads are great for:

Sales and leads: Graphically engaging ads with call-to-action drive sales and signups.

Awareness and consideration: Top of mind branding campaigns create top of sales funnel website traffic.

Expanded reach: Extend your reach beyond search engine results pages by targeting potential clients while they browse websites and apps.

Remarketing: Follow up with prospects who have already seen your ads or visited your website.

Display campaigns | Image ads on websites

Video campaigns show video ads on YouTube and other websites on Google’s display network. Video campaigns can both increase brand awareness and drive conversions.

Video campaigns are great for:

Awareness and consideration: Top of sales funnel awareness and mid-funnel consideration.

Sales and leads: Videos with a good call-to-action drive leads and sales.

Expand your reach: Extend your reach beyond Google search by targeting your target market while they browse websites and apps.

Local campaigns | Promote your locations

Local campaigns help guide clients to your physical location. Ads can be optimized to appear on Search, Display, Google Maps, and YouTube.

Local campaigns are great for:

In-person sales: Use local ads to promote your services and attract clients to your location.

Promote offers and events: Advertise events and local promotions.

Detailed location info: Help prospects find your physical address and hours.

Multi-channel marketing: Local campaigns appear on Google search, Google Display Network, Google Maps, and YouTube.

Search Engine Marketing (SEM)

46% of the total clicks on Google’s search engine results page go to the top three paid advertising positions. And according to Google, for every dollar spent on Google Ads business owners earn an average of two dollars. It’s no wonder that businesses spent over 146.92 billion US dollars in 2020 on Google Ads.

Unfortunately, much of Google Ads budgets are spent unwisely because business owners either don’t know how or don’t have the time to optimize their Google Ads account every week. In fact only about 10% of all Google Ads accounts are optimized at least once per week (Google recommended frequency).

Buzzworthy is here to make sure you get more from your SEM spend with our done-with-you and done-for-you options. As a Certified Google Partner, with a specialization in search ads, we are well equipped to optimize your ad spend for better return on investment.

Different Types
of Google
Ad Campaigns

Search campaigns
Search engine text ads

Text ads on Google’s search engine results page (SERP) helps you reach potential clients when they are searching on Google for the services you provide.

Text ads are great for:

Sales and leads: Increasing online sales and signups. Consider using leads if you have a longer sales cycle.

Fast setup: No graphics required, just write gripping text ads with profitable keywords.

Laser focused targeting: Reach prospects actively searching for what you offer.


Display campaigns
Image ads on websites

Google display ads network campaigns reach your target market with visually appealing ads on millions of websites and apps they use everyday. They also allow you to show remarketing ads to new and existing clients.

Display ads are great for:

Sales and leads: Graphically engaging ads with call-to-action drive sales and signups.

Awareness and consideration: Top of mind branding campaigns create top of sales funnel website traffic.

Expanded reach: Extend your reach beyond search engine results pages by targeting potential clients while they browse websites and apps.

Remarketing: Follow up with prospects who have already seen your ads or visited your website.


Local campaigns
Promote your locations

Local campaigns help guide clients to your physical location. Ads can be optimized to appear on Search, Display, Google Maps, and YouTube.

Local campaigns are great for:

In-person sales: Use local ads to promote your services and attract clients to your location.

Promote offers and events: Advertise events and local promotions.

Detailed location info: Help prospects find your physical address and hours.

Multi-channel marketing: Local campaigns appear on Google search, Google Display Network, Google Maps, and YouTube.


Display campaigns
Image ads on websites

Video campaigns show video ads on YouTube and other websites on Google’s display network. Video campaigns can both increase brand awareness and drive conversions.

Video campaigns are great for:

Awareness and consideration: Top of sales funnel awareness and mid-funnel consideration.

Sales and leads: Videos with a good call-to-action drive leads and sales.

Expand your reach: Extend your reach beyond Google search by targeting your target market while they browse websites and apps.


Ready to get Google
working for you?

Ready to get Google working for you?

RAVING FANS!

“Buzz” is a dedicated learner and focused professional. Because of his commitment to consistent learning and professional improvement you are dealing with an authentic professional. He has wonderful ideas for improving your business and provides you with the necessary tools to market your business while freeing up your time to make money. Do business with “Buzz” and you will be happy with the results.

Buzzworthy client Mark Grainger

Mark Grainger

Big Impact HQ

We have worked with Buzzworthy for our online marketing for the last 3-4 years. They have always been professional and treated our business with the greatest respect. The work they did for Today's Window Fashions has provided us with a substantial growth pattern for our business over this time. I believe that anyone that would use them for their online marketing will experience the same attentiveness to your business as well as growth.

Buzzworthy client Jeff Stockle

Jeff Stockle

Today's Window Fashions

Buzz is a valuable member of the digital marketing world with the vision and tools to bring any creative project to life. His work is on point and demonstrates exceptional attention to detail. Buzz's understanding of marketing platforms and their architecture has proven especially useful with work for Web Development, SEO, and video content. His imagination and technical savvy make him well suited to the digital age. He is forward-thinking and brings passion and enthusiasm to his work. I highly recommend Buzz!

Buzzworthy client Casey Kirbey

Casey Kirbey

RISQ Consulting

I have had several last-minute projects over the years. ...He is a true professional but is an extremely creative businessman. He puts as much of himself into each project as possible. ...He is THE go-to person for media and marketing needs

Buzzworthy client Crissy Ditmore

Crissy Ditmore

Communities Strategist

Buzz himself describes his business as the "anti-agency agency" and it's refreshing to see a company like his put his clients' needs first and not break their bank in doing so. I look forward to working with him for many years to come and growing our businesses to their highest potentials.

Buzzworthy client Dan Newman

Dan Newman

Premier Auctions

Few people have the opportunity to work with a professional like Buzz. I had the pleasure of working with Buzz for a few years, working on creative and award-winning projects. I was always in awe of Buzz's ability to command a room and get people on board with ideas, even people who were on completely different pages. As a team member or a leader, Buzz earns my recommendation.

Buzzworthy client Stewart Gil

Stewart Gil

Northstar Roofing

What a dynamic personality! Michael is the guy with the high energy and the ideas to promote nearly anything that needs promoting. He is definitely my go-to guy for marketing.

Buzzworthy client Judy Chadwick

Judy Chadwick

Marsh & McLennan Agency

Brands That Have Trusted Our Expertise

Chaz Limited
Phillips
Royal Palms
Bueci
Bristol Bay
Oreck
Philanthropy
American Cancer Society
Dennys
Go Red
ACLU
American Diabetes
Cartridge
Sportsmans
Fridays
Bass Pro
Kickstarter
Andersen
Southcentral Foundation

Clients Served

Websites Built

Campaigns Managed