Search Engine Marketing
46% of the total clicks on Google’s search engine results page go to the top three paid advertising positions. And according to Google, for every dollar spent on Google Ads, business owners earn an average of two dollars. It’s no wonder that businesses spent over 146.92 billion US dollars on Google Ads in 2020.
Unfortunately, much of Google Ads budgets are spent unwisely because business owners either don’t know how or don’t have the time to optimize their Google Ads account every week. In fact, only about 10% of all Google Ads accounts are optimized at least once per week (Google’s recommended frequency).
Buzzworthy is here to make sure you get more from your search engine marketing (SEM) spend with our done-with-you and done-for-you search engine marketing options. As a Certified Google Partner with a specialization in search ads, we are well-equipped to optimize your ad spend for a better return on investment.
Different Types of Google Ad Campaigns
Choose the right type of campaign for your service-based business
Search campaigns | Search engine text ads
Text ads on Google’s search engine results pages (SERPs) help you reach potential clients when they’re searching on Google for the services you provide.
Text ads are great for:
Sales and leads ‐ Increasing online sales and signups. Consider using leads if you have a longer sales cycle.
Fast setups ‐ No graphics required; just write gripping text ads with profitable keywords.
Laser-focused targeting ‐ Reach prospects who are actively searching for what you offer.
Display campaigns | Image ads on websites
Google display ads network campaigns reach your target market with visually appealing ads on millions of websites and apps they use everyday. They also allow you to show remarketing ads to new and existing clients.
Display ads are great for:
Sales and leads ‐ Graphically engaging ads with a call-to-action drive sales and signups.
Awareness and consideration ‐ Top of mind branding campaigns create top of sales funnel website traffic.
Expanded reach ‐ Extend your reach beyond search engine results pages by targeting potential clients while they browse websites and apps.
Remarketing ‐ Follow up with prospects who have already seen your ads or visited your website.
Display campaigns | Image ads on websites
Video campaigns show video ads on YouTube and other websites on Google’s display network. Video campaigns can increase brand awareness and drive conversions.
Video campaigns are great for:
Awareness and consideration ‐ Top of sales funnel awareness and mid-funnel consideration.
Sales and leads ‐ Videos with a good call-to-action drive leads and sales.
Expand your reach ‐ Extend your visibility beyond Google search by reaching your target market while they browse websites and apps.
Local campaigns | Promote your locations
Local campaigns help guide clients to your physical location. Ads can be optimized to appear on Search, Display, Google Maps, and YouTube.
Local campaigns are great for:
In-person sales ‐ Use local ads to promote your services and attract clients to your location.
Promote offers and events ‐ Advertise events and local promotions.
Detailed location info ‐ Help prospects find your physical address and hours.
Multi-channel marketing ‐ Local campaigns appear on Google Search, Google Display Network, Google Maps, and YouTube.
Search Engine Marketing (SEM)
46% of the total clicks on Google’s search engine results page go to the top three paid advertising positions. And according to Google, for every dollar spent on Google Ads business owners earn an average of two dollars. It’s no wonder that businesses spent over 146.92 billion US dollars on Google Ads in 2020.
Unfortunately, much of Google Ads budgets are spent unwisely because business owners either don’t know how or don’t have the time to optimize their Google Ads account every week. In fact, only about 10% of all Google Ads accounts are optimized at least once per week (Google’s recommended frequency).
Buzzworthy is here to make sure you get more from your search engine marketing (SEM) spend with our done-with-you and done-for-you options. As a Certified Google Partner with a specialization in search ads, we are well-equipped to optimize your ad spend for a better return on investment.
Different Types of Google Ad Campaigns
Search campaigns:
Search engine text ads
Text ads on Google’s search engine results pages (SERPs) help you reach potential clients when they are searching on Google for the services you provide.
Text ads are great for:
Sales and leads ‐ Increasing online sales and signups. Consider using leads if you have a longer sales cycle.
Fast setup ‐ No graphics required; just write gripping text ads with profitable keywords.
Laser focused targeting ‐ Reach prospects actively searching for what you offer.
Display campaigns:
Image ads on websites
Google display ads network campaigns reach your target market with visually appealing ads on millions of websites and apps they use everyday. They also allow you to show remarketing ads to new and existing clients.
Display ads are great for:
Sales and leads ‐ Graphically engaging ads with a call-to-action drive sales and signups.
Awareness and consideration ‐ Top of mind branding campaigns create top of sales funnel website traffic.
Expanded reach ‐ Extend your reach beyond search engine results pages by targeting potential clients while they browse websites and apps.
Remarketing ‐ Follow up with prospects who have already seen your ads or visited your website.
Local campaigns:
Promote your locations
Local campaigns help guide clients to your physical location. Ads can be optimized to appear on Search, Display, Google Maps, and YouTube.
Local campaigns are great for:
In-person sales ‐ Use local ads to promote your services and attract clients to your location.
Promote offers and events ‐ Advertise events and local promotions.
Detailed location info ‐ Help prospects find your physical address and hours.
Multi-channel marketing ‐ Local campaigns appear on Google Search, Google Display Network, Google Maps, and YouTube.
Display campaigns:
Image ads on websites
Video campaigns show video ads on YouTube and other websites on Google’s display network. Video campaigns can increase brand awareness and drive conversions.
Awareness and consideration ‐ Top of sales funnel awareness and mid-funnel consideration.
Sales and leads ‐ Videos with a good call-to-action drive leads and sales.
Expand your reach ‐ Extend your visibility beyond Google search by reaching your target market while they browse websites and apps.
Ready to get Google
working for you?
Ready to get Google Ads working for you?
RAVING FANS!
“Buzz” is a dedicated learner and focused professional. Because of his commitment to consistent learning and professional improvement you are dealing with an authentic professional. He has wonderful ideas for improving your business and provides you with the necessary tools to market your business while freeing up your time to make money. Do business with “Buzz” and you will be happy with the results.
We have worked with Buzzworthy for our online marketing for the last 3-4 years. They have always been professional and treated our business with the greatest respect. The work they did for Today's Window Fashions has provided us with a substantial growth pattern for our business over this time. I believe that anyone that would use them for their online marketing will experience the same attentiveness to your business as well as growth.
Buzz is a valuable member of the digital marketing world with the vision and tools to bring any creative project to life. His work is on point and demonstrates exceptional attention to detail. Buzz's understanding of marketing platforms and their architecture has proven especially useful with work for Web Development, SEO, and video content. His imagination and technical savvy make him well suited to the digital age. He is forward-thinking and brings passion and enthusiasm to his work. I highly recommend Buzz!
I have had several last-minute projects over the years. ...He is a true professional but is an extremely creative businessman. He puts as much of himself into each project as possible. ...He is THE go-to person for media and marketing needs
Buzz himself describes his business as the "anti-agency agency" and it's refreshing to see a company like his put his clients' needs first and not break their bank in doing so. I look forward to working with him for many years to come and growing our businesses to their highest potentials.
Few people have the opportunity to work with a professional like Buzz. I had the pleasure of working with Buzz for a few years, working on creative and award-winning projects. I was always in awe of Buzz's ability to command a room and get people on board with ideas, even people who were on completely different pages. As a team member or a leader, Buzz earns my recommendation.
What a dynamic personality! Michael is the guy with the high energy and the ideas to promote nearly anything that needs promoting. He is definitely my go-to guy for marketing.
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