Search Engine Marketing

46% of the total clicks on Google’s search engine results page go to the top three paid advertising positions. And according to Google, for every dollar spent on Google Ads, business owners earn an average of two dollars. It’s no wonder that businesses spent over 146.92 billion US dollars on Google Ads in 2020.

Unfortunately, much of Google Ads budgets are spent unwisely because business owners either don’t know how or don’t have the time to optimize their Google Ads account every week. In fact, only about 10% of all Google Ads accounts are optimized at least once per week (Google’s recommended frequency).

Buzzworthy is here to make sure you get more from your search engine marketing (SEM) spend with our done-with-you and done-for-you search engine marketing options. As a Certified Google Partner with a specialization in search ads, we are well-equipped to optimize your ad spend for a better return on investment.

Text ads on Google’s search engine results pages (SERPs) help you reach potential clients when they’re searching on Google for the services you provide.

Text ads are great for:

Sales and leads ‐ Increasing online sales and signups. Consider using leads if you have a longer sales cycle.

Fast setups ‐ No graphics required; just write gripping text ads with profitable keywords.

Laser-focused targeting ‐ Reach prospects who are actively searching for what you offer.

Google display ads network campaigns reach your target market with visually appealing ads on millions of websites and apps they use everyday. They also allow you to show remarketing ads to new and existing clients.

Display ads are great for:

Sales and leads ‐ Graphically engaging ads with a call-to-action drive sales and signups.

Awareness and consideration ‐ Top of mind branding campaigns create top of sales funnel website traffic.

Expanded reach ‐ Extend your reach beyond search engine results pages by targeting potential clients while they browse websites and apps.

Remarketing ‐ Follow up with prospects who have already seen your ads or visited your website.

Video campaigns show video ads on YouTube and other websites on Google’s display network. Video campaigns can increase brand awareness and drive conversions.

Video campaigns are great for:

Awareness and consideration ‐ Top of sales funnel awareness and mid-funnel consideration.

Sales and leads ‐ Videos with a good call-to-action drive leads and sales.

Expand your reach ‐ Extend your visibility beyond Google search by reaching your target market while they browse websites and apps.

Local campaigns help guide clients to your physical location. Ads can be optimized to appear on Search, Display, Google Maps, and YouTube.

Local campaigns are great for:

In-person sales ‐ Use local ads to promote your services and attract clients to your location.

Promote offers and events ‐ Advertise events and local promotions.

Detailed location info ‐ Help prospects find your physical address and hours.

Multi-channel marketing ‐ Local campaigns appear on Google Search, Google Display Network, Google Maps, and YouTube.