Digital Engagement

White-Glove Done-For-You

Search Engine Optimization
Is Only The Beginning

Traditional SEO strategies only look at the click through numbers and forget that unless your visitors engage with you, there is no gain. Buzzworthy Integrated Marketing is different in that we marry the numbers game of SEO with on-site marketing strategies to create what we call Digital Engagement Optimization (DEO).

The science of SEO involves on-site optimization tactics, off-site optimization practices, creating fruitful backlinks, and online directory marketing. Buzzworthy treats your website uniquely, finding ways to make your site stand out in the sea of sites competing for the most coveted, profitable keyword terms. But what’s the use of higher traffic if people don’t engage with your brand? This is where we take your on-line presence to the next level with Digital Engagement Optimization (DEO).

Everyone in the SEO game touts that they can increase traffic to your website but very few have a methodology that actually leads to higher profits. Our DEO method combines all the functions of digital marketing into one cohesive campaign that ultimately focuses on the engagement of potential clients. We accomplish this by combining the science of SEO with our superior on-site marketing strategies.

Buzzworthy search engine optimization graphic

 

The Discipline of Digital Engagement Optimization

Digital Engagement Optimization (DEO) is a focused exercise in finding out how to get higher conversions from your digital marketing efforts. This multi-layered discipline works through a dynamic process that allows for extreme customization while providing predictable, positive results. DEO is unique to Buzzworthy and recognized by the American Marketing Association as a visionary marketing practice. DEO is best suited for companies looking to both increase their digital exposure while increasing their conversion rates at the same time. DEO uses tools from every facet of digital marketing, from social media to content marketing. This service dives into what works at every level of your prospects’ digital experience and looks to maximize every opportunity along the way.

Buzzworthy search engine optimization graphic

The Digital Engagement Optimization Experience

The DEO process allows for constant adjustment for what is needed in the moment for each website. Even though the focuses can be utilized in order, they can also be reorganized once the DEO foundation has been established. The outcome is a constant betterment in your site’s engagement even when the dynamics of your clients, your market, and your company change over time. Click each Focus below to learn more.

Focus I:

The Keyword Profitability Research focus involves researching profitable keywords for the website. This also involves defining the target audience and how they interact with the web. Additionally, we look to discover niche profitable search terms their competition may have overlooked. We only focus on six terms at any one time to ensure faster and more predictable results. Once any term in the initial list of six has held steady at number one, we put it on a watch list and substitute another term to focus on. Over time, a client may have dozens of profitable key terms ranking in the number one position.

Focus II:

On-site and off-site optimization. The on-site optimization, much like conventional SEO practices, involves creating meta descriptions and fixing any site health issues. URL resolution errors, link management, header management, keyword density, title tag optimization. Off-site optimization optimizes major search engine directories such as Google Places, Angie’s List, Yelp, etc. We also enter clients’ sites into applicable online directories.

Focus III:

The Engagement focus takes the outcome of optimization and compares it to visitor conversions. Once we have identified what a company’s particular definition of visitor conversion is, we look to increase the appropriate visitor interaction through varying engagement tactics. Each site is different and the way people interact with a site will change over time, so this focus is revisited on a regular basis to make sure clients are getting the most out of their SEO efforts. This focus is more about marketing that traditional SEO, hence why our marketing department may become involved to help with complex sales cycles or tricky engagement situations on websites.

Focus IV:

Once a site has reached high keyword profitability and engagement, it usually has enough traffic to start the Test Marketing focus. During this Focus we watch how people interact with the company’s website. From this, we find any weak points where potential customers leave the website for unknown reasons. Using A/B testing, we can fine-tune a website into a lead creating machine.

Buzzworthy search engine optimization graphic

Search Engine Optimization
Is Only The Beginning

Traditional SEO strategies only look at the click through numbers and forget that unless your visitors engage with you, there is no gain. Buzzworthy Integrated Marketing is different in that we marry the numbers game of SEO with on-site marketing strategies to create what we call Digital Engagement Optimization (DEO).

The science of SEO involves on-site optimization tactics, off-site optimization practices, creating fruitful backlinks, and online directory marketing. Buzzworthy treats your website uniquely, finding ways to make your site stand out in the sea of sites competing for the most coveted, profitable keyword terms. But what’s the use of higher traffic if people don’t engage with your brand? This is where we take your on-line presence to the next level with Digital Engagement Optimization (DEO).

Everyone in the SEO game touts that they can increase traffic to your website but very few have a methodology that actually leads to higher profits. Our DEO method combines all the functions of digital marketing into one cohesive campaign that ultimately focuses on the engagement of potential clients. We accomplish this by combining the science of SEO with our superior on-site marketing strategies.

Buzzworthy search engine optimization graphic

The Discipline of Digital
Engagement Optimization

Digital Engagement Optimization (DEO) is a focused exercise in finding out how to get higher conversions from your digital marketing efforts. This multi-layered discipline works through a dynamic process that allows for extreme customization while providing predictable, positive results. DEO is unique to Buzzworthy and recognized by the American Marketing Association as a visionary marketing practice. DEO is best suited for companies looking to both increase their digital exposure while increasing their conversion rates at the same time. DEO uses tools from every facet of digital marketing, from social media to content marketing. This service dives into what works at every level of your prospects’ digital experience and looks to maximize every opportunity along the way.

The Digital Engagement
Optimization Experience

The DEO process allows for constant adjustment for what is needed in the moment for each website. Even though the focuses can be utilized in order, they can also be reorganized once the DEO foundation has been established. The outcome is a constant betterment in your site’s engagement even when the dynamics of your clients, your market, and your company change over time. Click each Focus below to learn more.

Focus I:

The Keyword Profitability Research focus involves researching profitable keywords for the website. This also involves defining the target audience and how they interact with the web. Additionally, we look to discover niche profitable search terms their competition may have overlooked. We only focus on six terms at any one time to ensure faster and more predictable results. Once any term in the initial list of six has held steady at number one, we put it on a watch list and substitute another term to focus on. Over time, a client may have dozens of profitable key terms ranking in the number one position.

Focus II:

On-site and off-site optimization. The on-site optimization, much like conventional SEO practices, involves creating meta descriptions and fixing any site health issues including URL resolution errors, link management, header management, keyword density, title tag optimization. Off-site optimization optimizes major search engine directories such as Google Places, Angie’s List, Yelp, etc. We also enter clients’ sites into appropriate online directories.

Focus III:

The Engagement focus takes the outcome of optimization and compares it to visitor conversions. Once we have identified what a company’s particular definition of a visitor conversion is, we look to increase the appropriate visitor interaction through varying engagement tactics. Each site is different and the way people interact with a site will change over time, so this focus is revisited on a regular basis to make sure clients are getting the most out of their SEO efforts. This focus is more about marketing than traditional SEO, so our marketing department may become involved to help with complex sales cycles or tricky engagement situations on websites.

Focus IV:

Once a site has reached high keyword profitability and engagement, it usually has enough traffic to start the Test Marketing focus. During this Focus we watch how people interact with the company’s website. From this, we find any weak points where potential customers leave the website for unknown reasons. Using A/B testing, we can fine-tune a website into a lead creating machine.

Case Studies

Rented Truck Driver

Buzzworthy search engine optimization chart for Rented Truck Driver
Small business client competes on a national level against enterprise giants. The owner was doing well on his own, but knew it could be better. Within 90 days Buzzworthy increased new users from organic search by 290% and goal completion by 94%.

Corkscrew Wine Emporium

Buzzworthy search engine optimization chart for The Corkscrew
Local, family owned business competing with national liquor store chains looked to increase website traffic through SEO. Within six months Buzzworthy delivered 56% increase organic search traffic and 74% increase in sessions meaning users were visiting more regularly.

Center for Natural Medicine

Buzzworthy search engine optimization chart for Center for Natural Medicine
Naturopathic doctor located 16 miles outside of the metro without means for significant ad spend looked to SEO for more traffic. In less than one year we increased new organic search traffic by 350% and decreased bounce rate by 54%.

HC Mags

Buzzworthy search engine optimization chart for HC Mags
eCommerce website selling highly restricted ammunition product. In the first year, client saw a 28% increase in organic search traffic and their bounce rate decreased by 11%. SEO resulted in a year-over-year increase in revenue of over 11%.

KAT Management

Buzzworthy search engine optimization chart for KAT Management

Home cleaning services company needing for more traffic and more website engagement without paying for Google Ads. Within 90 days, they saw 15% increase in organic traffic with a 10% decrease bounce rate and 116% increase in average time per session.

Klebs Mechanical

Buzzworthy search engine optimization chart for Kelb's Mechanical

Heating and cooling company looked to increase leads from their website. They saw a 413% increase in organic search traffic. They also experienced tremendous lead growth with a 856% increased conversion rate and a 1,211% increase in goal completions.

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Brands That Have Trusted Our Expertise

Chaz Limited
Phillips
Royal Palms
Bueci
Bristol Bay
Oreck
Philanthropy
American Cancer Society
Dennys
Go Red
ACLU
American Diabetes
Cartridge
Sportsmans
Fridays
Bass Pro
Kickstarter
Andersen
Southcentral Foundation

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Campaigns Managed