Social Media Marketing

social media marketing background image
social media marketing background image

Social Media Marketing

Isn’t social media fun? You get to connect with family and friends, keep up with old acquaintances and discover new and exciting things happening near and far. Then there is social media marketing. This is less fun for many, but an essential part of any business to thrive in our digital world.

If you don’t know where to start, you are not alone. Buzzworthy helps beginners and experienced social media manager alike. For beginners, we help you decide which platforms to use and how to use them. For social media veterans, we work with you to optimize your objectives and create faster workflows. We also allow you to delegate mundane social media management tasks so you can focus on what you do best.

Schedule A Consult Today

social media marketing graphic
social media marketing background image
social media marketing background image
Buzzworthy social media marketing graphic

Two-Fold Social Media Marketing

Not too long ago, using social media to promote your business was as simple as inviting friends and acquaintances to like your page. Then you started posting engaging content that garnered more likes and eventually leads/sales. If you were really ambitious, you even boosted posts to expand your reach beyond followers and sometime even ran ad campaigns. Times have changed in a very short time.

Today’s social media landscape has grown in both options and complexity. For service-based businesses, this complexity has driven those without large followings to ponder whether to adopt social media into their marketing at all. Social media isn’t going anywhere and like it or not, most all businesses do need some form of social media in their marketing mix.

At Buzzworthy, we use social media less for increasing website traffic and more for the conversion, loyalty, and advocacy tiers of the client journey. Executing a successful social media strategy requires a two-fold approach; organic and paid.

Buzzworthy social media marketing graphic

Organic Social Media Strategy

An organic social media strategy fosters a relationship with your potential and current clientele. A successful organic social media campaign establishes and multiplies your brand’s presence on platforms your target audience is spending their online time. The core objective of your organic strategy is to convert new clients by showing your company’s authentic nature. You can also use social media as an extension of your client support and as a tool to nurture customer loyalty.

Buzzworthy social media marketing graphic
Buzzworthy social media marketing graphic

Paid Social Media Strategy

A paid social media strategy, mixed with other marketing tactics, leverages your paid advertising on social media channels. Paid social is essential to a successful campaign because organic posts are only shown to about 5% of your followers. Most paid social media comes in the form of either pay-per-click (PPC) or programmatic display. Both involve utilizing ad tools native to each social media channel to create and schedule ads that will reach your target audience.

Buzzworthy social media marketing graphic

Bringing It All Together

It has become apparent you can’t have paid social without organic and vice versa. A two-fold social media marketing strategy helps social media become profitable and well worth your time. A strong balance between organic and paid social media ensures that you get in front of as many of the right people at the right time as possible.

Buzzworthy’s team has been perfecting social media marketing for over 15 years. We offer three ways to help you along your journey:

1. Do-it-yourself social media marketing management platform called Buzzsocial

2. Done-with-you program that leverages Buzzsocial along with yours and our time and talents to get the job done.

3. Done-for-you program that allows you to delegate all of the heavy lifting to our team of experts so you can focus on what you do best within your company.

Let’s leverage your social media together.

Buzzworthy social media marketing graphic
Buzzworthy social media marketing graphic

Social Media Marketing

Isn’t social media fun? You get to connect with family and friends, keep up with old acquaintances and discover new and exciting things happening near and far. Then there is social media marketing. This is less fun for many, but an essential part of any business to thrive in our digital world.

If you don’t know where to start, you are not alone. Buzzworthy helps beginners and experienced social media manager alike. For beginners, we help you decide which platforms to use and how to use them. For social media veterans, we work with you to optimize your objectives and create faster workflows. We also allow you to delegate mundane social media management tasks so you can focus on what you do best.

Two-Fold
Social Media Marketing

Buzzworthy social media marketing graphic

Not too long ago, using social media to promote your business was as simple as inviting friends and acquaintances to like your page. Then you started posting engaging content that garnered more likes and eventually leads/sales. If you were really ambitious, you even boosted posts to expand your reach beyond followers and sometime even ran ad campaigns. Times have changed in a very short time.

Today’s social media landscape has grown in both options and complexity. For service based businesses, this complexity has driven those without large followings to ponder whether to adopt social media into their marketing at all. Social media isn’t going anywhere and like it or not, most all businesses do need some form of social media in their marketing mix.

At Buzzworthy, we use social media less for increasing website traffic and more for the conversion, loyalty, and advocacy tiers of the client journey. Executing a successful social media strategy requires a two-fold approach; organic and paid.

Organic Social
Media Strategy

An organic social media strategy fosters a relationship with your potential and current clientele. A successful organic social media campaign establishes and multiplies your brand’s presence on platforms your target audience is spending their online time. The core objective of your organic strategy is to convert new clients by showing your company’s authentic nature. You can also use social media as an extension of your client support and a tool to nurture customer loyalty.

Paid Social Media Strategy

A paid social media strategy, mixed with other marketing tactics, leverages your paid advertising on social media channels. Paid social is essential to a successful campaign because organic posts are only shown to about 5% of your followers. Most paid social media comes in the form of either pay-per-click (PPC) or programmatic display. Both involve utilizing ad tools native to each social media channel to create and schedule ads that will reach your target audience.

Bringing It All Together

It has become apparent you can’t have paid social without organic and vice versa. A two-fold social media marketing strategy helps social media become profitable and well worth your time. A strong balance between organic and paid social media ensures that you get in front of as many of the right people at the right time as possible.

Buzzworthy’s team has been perfecting social media marketing for over 15 years. We offer three ways to help you along your journey:

1. Do-it-yourself social media marketing management platform called Buzzsocial

2. Done-with-you program that leverages Buzzsocial along with yours and our time and talents to get the job done.

3. Done-for-you program that allows you to delegate all of the heavy lifting to our team of experts so you can focus on what you do best within your company.

Let’s leverage your social media together.

Ready to leverage
social media?

Ready to leverage social media?

Brands That Have Trusted Our Expertise

Chaz Limited
Phillips
Royal Palms
Bueci
Bristol Bay
Oreck
Philanthropy
American Cancer Society
Dennys
Go Red
ACLU
American Diabetes
Cartridge
Sportsmans
Fridays
Bass Pro
Kickstarter
Andersen
Southcentral Foundation

Clients Served

Websites Built

Campaigns Managed