Social Media Marketing
Balancing Social Media In Your Marketing Mix
Organic and paid social media marketing should be used very differently and at different times in the sales cycle. At Buzzworthy, we believe that organic social media is more of a conversion, loyalty, and advocacy tool, while paid social media is wonderful for creating awareness, interest, consideration, and conversion within the sales funnel.
Leveraging the power of social media isn’t a simple strategy of mixing organic and paid tactics. Rather it’s how to best integrate organic and paid social with your overall marketing mix and then create strategies that compliment and capitalizes what is already working for you.
Buzzworthy’s done-for-you social media marketing program is a white-glove ROI driven experience that gives you as much or as little involvement in the process as you wish. We don’t require long contracts and have an average client retention rate of three years; some clients have been with us for over 12 years.
Find out what Buzzworthy’s award-winning social media marketing can do for you by scheduling a complimentary, no obligation social media marketing consult today.
What Does Done-For-You Social Media Marketing Look Like?
When Buzzworthy manages your digital marketing, you are getting the full force of over 50 years of combined ROI driven experience.
Our strategists begin with in-depth research of your current marketing and your industry’s marketing trends. We then integrate our social media experts to find the right balance of organic and paid tactics. Our creative team works with you and your brand to produce all of the elements you need for a successful campaign and then our account managers ensure proper placement. As your campaign matures, the team regularly meets to optimize the overall strategy while our social techs deal with the day-to-day details.
Everyone on our team is a communicator, so if you ever have questions or concerns, the team will be swift to respond.
Balancing Social Media In Your Marketing Mix
Organic and paid social media marketing should be used very differently and at different times in the sales cycle. At Buzzworthy, we believe that organic social media is more of a conversion, loyalty, and advocacy tool while paid social media is wonderful for creating awareness, interest, consideration, and conversion within the sales funnel.
Leveraging the power of social media isn’t a simple strategy of mixing organic and paid tactics. Rather it’s how to best integrate organic and paid social with your overall marketing mix and then create strategies that compliment and capitalizes what is already working for you.
Buzzworthy’s done-for-you social media marketing program is a white-glove ROI driven experience that gives you as much or as little involvement in the process as you wish. We don’t require long contracts and have an average client retention rate of three years; some clients have been with us for over 12 years.
Find out what Buzzworthy’s award-winning social media marketing can do for you by scheduling a complimentary, no obligation social media marketing consult today.
What Does Done-For-You Social Media Marketing Look Like?
When Buzzworthy manages your digital marketing, you are getting the full force of over 50 years of combined ROI driven experience. Our strategists begin with in-depth research of your current marketing and your industry’s marketing trends. We then integrate our social media experts to find the right balance of organic and paid tactics.
Our creative team works with you and your brand to produce all of the elements you need for a successful campaign and then our account managers ensure proper placement. As your campaign matures, the team regularly meets to optimize the overall strategy while our social techs deal wit the day-to-day details.
Everyone on our team is a communicator, so if you ever have questions or concerns, the team will be swift to respond.
Done-For-You
Experience
In-depth analysis to better understand your audience and identify growth opportunities.
Social Integration with current marketing mix to find the best social media balance.
Creative team works with your message and brand to produce campaign elements.
Account Managers and technicians ensure proper scheduling and placement for seamless launch.
Technicians handle day-to-day tasks and maximize opportunities when they present themselves.
Entire team meets regularly to review and optimize overall strategy for best ROI.
Case Studies
Today’s Window Fashions
Owning a franchise can present interesting marketing challenges, especially when the digital presence is bound by a national website. This client came to us looking for a strategy that would allow them to stand out against the national site in their market. Since they weren’t the only outlet for their brand, we had to create a digital presence that stood on its own without breaking with the corporate communication plan.
Within one year, this once DIY solopreneur was booked out for four to six months time with double-digit revenue growth.
• 600% increase in traffic and their corporate landing page outperformed all others nationwide, by “a lot”.
• Increased Return On Advertising Spend (ROAS) by 400% the first year and then another 50% the second year.
Bright Beginnings
An early learning center with five locations and a 10-year track record was searching for new solutions after a flood of new competition came into their market. They had traditionally relied on a small amount of TV and radio to attract new business. Unfortunately, the digital revolution had moved their target audience online more than on TV.
Starting with an upgraded website that was fully mobile-optimized, we were able to increase their engagement by over 60% and slowly transitioned their traditional advertising to digital platforms.
Social media marketing was integrated with a digital pre-roll campaign that delivered up to 8% click-through rates (four times higher than national averages). Average conversion rates from paid social campaigns increased by double digits, year-over-year for three years straight. Follower engagement maintained growth for eight consecutive years.
Pairmore & Young
This chiropractor was looking to scale his business after moving from the east coast to the northwest coast. The lead doctor had over 20 years experience and offered a unique process to the market. Unfortunately, the process wasn’t well known, so scaling had been difficult for them over the first few years in the new market. They also had to compete with half a dozen other well-established practices around town; some were second-generation offices.
• Optimized mass media buys to free up budget for digital marketing campaign.
• Streamlined social media video production and optimized campaigns to reduce cost per click and increase social media engagement.
• Practice went from two doctors to four and tripled their massage therapist staff within 24 months.
Ready to leverage
the power of social media?
Ready to leverage social media?
Brands That Have Trusted Our Expertise
Clients Served
Websites Built
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