Do you know what a CRM is? If not, THIS IS A MUST LISTEN EPISODE! For the rest of us, it's time to knuckle down and get serious about the one thing you don't want to talk about, CRMs. In this episode we talk with Reuben Swartz, an anti-CRM expert to discuss the importance of a CRM in your business.
Reuben is the founder of Mimiran, a fun “anti-CRM” platform designed for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. Today we are going to be discussing the importance of CRMs, how to overcome the reluctance we all have in using CRMs, and how consultants and service providers can leverage more revenue through them without becoming a full-time sales executive in their company.
In this episode we cover:
- Why small businesses hate sales and marketing
- Why small businesses hate CRMs
- How CRM impacts your business
Make sure you check out his Sales For Nerds podcast, his LinkedIn profile, and his own CRM platform, Mimiran specifically designed for independent consultants.
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